Susan G. Komen® and the Canadian Breast Cancer Foundation (CBCF) are partnering with
KitchenAid to encourage anyone who enjoys cooking and entertaining to turn a
summer gathering into a “party with a purpose” by hosting a Cook for the Cure
party. The goal of this 1,000 Cooks for the Cure initiative is to enlist
at least 1,000 cooks in the U.S. and Canada to host any type of get-together
from July 19-28 and simply ask their guests to make a donation to Komen (United
States residents) or the CBCF (Canada residents) in any amount to support the
fight against breast cancer.
“Participating in this worthy cause is easy, and it’s
a great reason to get together with family, friends or colleagues during peak
summer entertaining season,” notes Beth Robinson, senior manager of brand
experience for KitchenAid. “Whether hosting a casual office party, barbecue,
dessert sampling or multicourse dinner, the idea is to ask guests to bring
nothing to the party but a donation in any amount they choose.”
The 1,000 Cooks for the Cure initiative is part of
the larger Cook for the Cure® program, an 11-year effort that has raised more
than $11.3 million between the U.S. and Canada for the cause through the sale
of pink products, celebrity chef auctions and grassroots fundraising events.
Funds raised from the parties can be designated for either organizations’
national efforts or local breast cancer initiatives.
Those interested in hosting a party are encouraged to visit CookfortheCure.com
to register and obtain a unique host identification number. Registered
hosts will be given access to an information kit that includes party
ideas, recipes and donation gathering information. To help hosts connect with
guests and others planning parties, KitchenAid will feature 1,000 Cooks
for the Cure as an event on its U.S. Facebook page, Canada Facebook page and
provide updates via its U.S. Twitter handle in the days leading up to the event.
In 2013, KitchenAid will donate $450,000 or more to Komen
through the Cook for the Cure® program to support the fight against
breast cancer. Product sales will not affect this donation. KitchenAid will
also donate $100,000 or more this year to CBCF through its Cook for the Cure® sponsorship
and pink product sales. Recent years the program has earned two Gold Halo
awards from the Cause Marketing Forum, and has been favorably covered by NBC
Nightly News and other major media. Largely through a series of celebrity chef
auctions for autographed KitchenAid products, the program has garnered the
support of dozens of celebrity chefs, including Mario Batali, Paula Deen, Guy
Fieri, Bobby Flay, Emeril Lagasse, Jacques Pépin, Martha Stewart and many
others.
I'm so honored to be a part of this initiative to help raise awareness to breast cancer and am hosting my own online fundraiser through Carrie's Experimental Kitchen. Everyone knows at least one person affected by this disease; whether it be a friend or family member that is either a cancer survivor or lost their battle. As many of you are aware, when I renovated my kitchen last summer, my appliance line of choice was KitchenAid; including a double wall oven, dishwasher, refrigerator, five burner gas stove top and wine refrigerator. It's been almost a year now and I couldn't be happier with the KitchenAid line of products. So when they invited me to take part in this initiative it just gave me one more reason to be an advocate of this generous company. If you were considering getting a new stand mixer or blender in your choice of two fashionable pink colors, now is the time!
How Can I Help the Fight Against Breast Cancer?
- Host a party between July 19-28, 2013
- Purchase a KitchenAid Pink Product
- Make a meal and share it on Pass the Plate
- Donate through CEK's Cook for the Cure Page ID#12377
Thank you for your support!
About KitchenAid:
Since the introduction of its legendary stand mixer in 1919
and first dishwasher in 1949, KitchenAid has built on the legacy of these
icons to create a complete line of products designed for cooks. Today, the
KitchenAid brand offers virtually every essential for the well-equipped kitchen
with a collection that includes everything from countertop appliances to cookware,
ranges to refrigerators, and whisks to wine cellars. Cook for the Cure® has
raised over $9 million to date for Susan G. Komen® and $2.3 million to date for
CBCF to help find cures for breast cancer. To learn why chefs choose KitchenAid
for their homes more than any other brand*, visit KitchenAid.com (USA) and
KitchenAid.ca (Canada).
About Susan G. Komen®:
Nancy G. Brinker promised her dying sister, Suzy, she would
do everything in her power to end breast cancer. Today, Susan G. Komen® works
to end breast cancer in the U.S. and throughout the world by investing more
than $750 million in breast cancer research and $1.5 billion in community
outreach programs over the past 30 years; providing funding to help low-income
and uninsured women get screened and get treatment; advocating for cancer
research and outreach programs; and working globally in more than 30 countries.
Visit Komen.org. Connect with us on Facebook and Twitter.
Cook for the Cure® is a registered trademark of Susan G.
Komen.
About the Canadian Breast Cancer Foundation:
The Canadian Breast Cancer Foundation is the leading
community–driven organization in Canada dedicated to creating a future without
breast cancer. Our investments in innovative and relevant research and
education have led to progress in breast cancer prevention, diagnosis,
treatment and care. Since 1986, we have been at the forefront of a nationwide
movement supporting and advocating for the breast cancer community. Join us at
www.cbcf.org.
Cook for the Cure® is a registered trademark of the Canadian
Breast Cancer Foundation.
* Based on a 2012 survey, KitchenAid was found to be the
home kitchen appliance brand chosen most often by members of the International
Association of Culinary Professionals.
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